The Gadago NPO is travelling to Barcelona next month to participate in MuseumNext, where we’ll introduce MuPon as a case study of digital marketing from Tokyo.
As long time fans of the conference, we’ve followed their activities with great interest via the video footage, MusemNext blog, and Twitter. We’re thrilled to be able to take part in person this year, with the added bonus of being the first organization to participate from Japan!
About Museum Next
MuseumNext is Europe’s big conference on the digital side of museums, bringing together museum professionals from around the world to share best practices, encourage new thinking and to discuss ‘what next?’. It’s a multi-day, multi-track event with keynotes, case studies, workshops, and more.
GADAGO will present learnings from 1.5 years of running MuPon, our iOS app that offers exclusive discounts to museum exhibitions and art events in Tokyo.
We’ll talk about MuPon from a few angles; as a mobile platform, a conduit for increased engagement between cultural institutions and audiences, and a sustainable business by a third party NPO. The curtain will be pulled back to reveal numbers, stories of building relationships with museums, and how the real world operations were designed to work across multiple cultural institutions. Read more…
A message from the organizer
Jim Richardson – you might know him as @sumojim on Twitter – sent along an inspiring message to Gadago and our colleagues in Japan.
Having used their App to guide me around Tokyo, I was aware of the great work that Tokyo Art Beat does in getting more people to do something cultural. I was amazed when I saw their MuPon App which offers exclusive discounts on exhibitions and arts events and felt that this was something which could work in other cultural capitals.
MuseumNext is all about sharing best practice from around the world, and we felt that MuPon was a great example of using technology to promote the arts in an innovative way.
Tokyo has a vibrant and exciting cultural scene, and it is not surprising to see this kind of innovation coming out of Japan. I hope that more Japanese cultural institutions will be willing to share their success with the global museum community through MuseumNext in future years.
MuseumNext brings together over 350 delegates from 34 countries, making it a truly global exchange of best practice and new ideas.
While MuseumNext has sold out, the presentations will be filmed and shared online, so we hope that our colleagues in the Japanese cultural sector will log in and enjoy presentations from other parts of the world, just as the Tokyo Art Beat presentation will take best practice from Japan to a global audience.
Jim Richardson
The conference will be three days of learning, dreaming and scheming with the passionate, global community of museum professionals. We’ll be soaking in the experience to bring the energy back to Tokyo!
Born in 1977 in Paris. After graduating in 2002 from the London College of Communication, he moved to Tokyo to taste Japan's powerful visual culture. He worked for 3 years at Honda R&D as an interaction designer and in 2004 launched Tokyo Art Beat with Olivier and Kosuke.
